For most of my life I've read the newspaper, and mostly that paper has been the Wisconsin State Journal. When I was young my parents were subscribed. In my young adulthood I usually picked up the paper on my way to work every day. I went through fits and starts subscribing for myself, but usually ended up cancelling due to issues, mostly that the paper would not consistently arrive early enough for me. This is also why I changed from subscribing 7 days a week to just getting the Sunday and Wednesday subscription option since we bought the house in 2009. Eventually I learned not to count on the paper to read before work, so I'm no longer concerned too much what time it arrives on Sunday or Wednesday.
This Sunday/Wednesday subscription to the Wisconsin State Journal consists of either 8 or 9 newspapers a month, 9 a month for 8 of 12 months in 2021, 104 newspapers a year. Keep in mind, these different days of papers are not created equal. The Sunday paper offers much more than a daily paper, though the Sunday and Wednesday papers are both loaded with ads, which is why you can only subscribe to the Sunday paper if you get Wednesday's, as well.
Last month they sent me a notice that my subscription price would be changing next month. They cite the online access and other perks that justify the cost, but really all I want is the newspaper. Thinking about this, I wanted to know what the newsstand price was for both, the Sunday and daily papers. You think you can find that online somewhere? Fat chance. I finally found an email for their customer service, and they replied that it is $2.50 for the daily paper and $5.00 for Sunday. (I remember paying only $0.35 for a daily paper on the way to work, years ago). I forgot to ask if these prices would also be changing soon, so I replied to ask and have yet to hear back.
So, at my subscription price of $37.50 a month, that is $450.00 a year and $4.33 a paper on average. The newsstand price would be $390.00, which is $60.00 to have it delivered for a year. And sixty bucks for 104 deliveries is probably worth it, I think. But is the overall cost for the paper itself worth it? I guess I've thought so for several years now.
Now, as I mentioned, they recently sent me notice that my subscription price is changing. It is going up to $43.00 a month starting in February. So let me look at those numbers again. $43.00 a month is now $516.00 a year and $4.96 a paper on average. That's $66.00 a year and $0.63 a paper more than I'm paying now.
Sure, I can afford it, but do I still think it's worth it? Do you?